The Influence Of Regional Culture To The College Students Entrepreneurial Orientation

Culture is a potential, fundamental and unique value to a particular group or society, many studies shows that the cultural differences can cause the differences in entrepreneurial activities. China is a big country, the regional culture differences is evident, The influence of regional culture to the college students entrepreneurial orientation could not be ignored.It can reveal the supporting cultural factors brought by entrepreneurial orientation, understand the cultural differences of entrepreneurship in different regions by concerning about the influence of regional culture to the entrepreneurial orientation. In order to understand the causes of entrepreneurial activities better and look for the cultural environment which could foster entrepreneurial orientation from culture.The article selects W enzhou and Henan as research area, chooses 5 dimensions, Hofstede's masculinity/femininity, power distance, collectivism/individualism, uncertainty avoidance and Trompenaars' achievement/ascription orientation, as cultural clues, selects 4 dimensions, internal locus of control, innovativeness, proactiveness, hardworking orientation, as entrepreneurial orientation clues. In order to abandon the influence of vocational environment to the entrepreneurial orientation, it selects the college students as research objects.The article mainly includes three points:(1) To validate if any cultural differences between Wenzhou and Henan; (2) To validate if any differences on entrepreneurial orientation dimensions and combination entrepreneurial orientation in Wenzhou and Henan; (3) To validate the influence of culture to dimensions of entrepreneurial orientation and combination entrepreneurial orientation, look for the key cultural factors which affect college students' entrepreneurial orientation. The research results are:1. The regional culture affects entrepreneurial orientation, different regional culture makes different entrepreneurial orientation.2. The key culture dimension which affects entrepreneurial orientation is power distance, uncertainty avoidance and masculinity/femininity are important base of entrepreneurial orientation, collectivism/individualism and achievement/ascription orientation are less affect entrepreneurial orientation.3. The culture of masculinity, uncertainty avoidance, individualism and achievement orientation is benefit for the creation of entrepreneurial orientation; the culture of power distance, femininity, collectivism and ascription orientation is not benefit for the creation of entrepreneurial orientation.4. Household income and education are important external factors to affect entrepreneurial orientation, are the essential factors to concern while research the influence of culture to entrepreneurial orientation.5. In order to reveal the influence of regional culture to entrepreneurial orientation widely and richly, we must combine with specific cultural traditions in different places.