On The Multidimensional Interpretation Of "Grandma Van Gogh" Phenomenon

With the development of society and economy, all aspects of social life have happened to the corresponding changes, Such as science and technology progressed, the media updated, the urbanization accelerated and human's life changed, etc. Culture has changed too, the cultural phenomenons widely appeared in public, such as "sister FuRong", "super girls", etc. In recent years, the old lady who come from rural to urban and never learn art but be famoused by art frequently appeared.This paper will analyzes this cultural phenomenon from the theoretical perspective.Chinese blogs developed rapidly in 2005, "Grandma Van Gogh" was famoused by it. Her original name is ChangXiuFeng. After her husband's death, she went to Guangzhou to live with her son from Henan rural. She can't read and never studies the knowledges of art, accidentally she used young granddaughter's crayons drawed out her hometown. JiangHua uploaded her paintings to his blog, she was quilkly known on the network, and then the domestic and foreign media reported to her. she was invited to Hong Kong to have a exhibition show, and participated in the network Spring Festival Evening of CCTV so far she has published two album of paintings. Some old lady have the same experience with "Grandma Van Gogh",such as LuoXiuFang and RenJunE, etc. They live in cities but they come from the countryside, their cultural level is low, they did not study art but be famous by art, nature and rural is the theme of their works. In these cases, "Grandma Van Gogh " is the most typical: her cultural level is lowest, her rural life is longest, the most important, her fame is the largest, she has certain social influence. Therefore, this paper will takes "Grandma Van Gogh" as the research object to explore the cultural phenomenon.This paper will explores the "Grandma Van Gogh" phenomenon from many fields, such as culture, art, philosophy, social, and mass communication. The structure of this paper includes four parts: the introduction and three chapters. The introduction will declares the event of the "Grandma Van Gogh " phenomenon, and states the situations, the significance, the methods and the ideas of this research; Chapter 1 will interpretes the name of the "Grandma Van Gogh". This chapter will analyzes the reasons from the views of naming theory and symbol transmitting; Chapter 2 will interpretes the appearance of the "Grandma Van Gogh" phenomenon. This chapter will analyzes the reasons from the aspects of the old man who come from rural to city, the contemporary paintings and the mass media; Chapter 3 will exlpores the nature of the "Grandma Van Gogh" phenomenon. This chapter will analyzes it from the views of postmodern context, the Re-enchantment of nature and the Local home comfort. In short, to some extent,"Grandma Van Gogh" phenomenon is belonged to the postmodern context, this cultural phenomenon is the reflection of the current social reality, and it also gives warmth redemption to the human beings.