The Study Of Color Element In The Packaging Design

Color is one of the packaging design visual elements, compared to graphics and words, color element has more intense visual communication effection. As the first element in strengthening the visual impact of packaging, color has attention, recognition, symbolic, emotional. Nowadays, the diversifications of consumers'demands and markets bring new chances and challenges to package design, it brings new demands to the color element of the package design. Color in the packaging design needs to consider many aspects. Successful color of the packaging design need to represent goods,corporate brand and commodity culture, moreover distinguish the series products. Designers need distinguish consumers, make color has pertinency, meanwhile, consider the competitive products, packaging materials, printing technology, store environments and so on.