Study Of Contemporary Chinese Wind In Liquor Packaging Color Design

The package design should merge science, practicability, aesthetics in an organic whole as a design class, the wine package design is a representative design activity in the package design, modern wine package designing, which break through the traditional designing, combining the technology and art, becoming the means that make life being beauty and creating value. A good wine package designing, not only make people feeling beauty and garner, but let consumers to buy it.This text proceeds from Chinese wine package design current situation at first on the basis of market survey, have explained the Chinese wine and packed necessity and importance that color is designed; Secondly has analyzed the Chinese wine and packed color and designed the function and artistic characteristic. Stress it is to show the variety characteristic, reflect the region characteristic, attract consumer’s sight important means that its color is designed, it emphasizes the unity of the color and shape, the embodiment of the sophisticated appeal, the pursuit of the coordination; Secondly on the basis of studying the Chinese wine and packing basic key element that color is designed, comprehensive analysis wine pack color design the flexible mentality of designing under different terms. Finally in pack color design, in comparative analysis, probe into China wine pack the development trend that color is designed with the sake:Modern design idea is "based on human being" Mentality of designing.