Exploration & Research Of Environmental Protection Package Design

Along with the trend of the awakening of environmental protection and sustainable development, green consumption has gradually become a new modern marketing approach. Green consumption may encourage consumers to transform their consumption attitude and behavior based on the consideration of environmental protection. The study of environmental protection has become an issue of growing importance and concern worldwide.However, nowadays, our natural environment is adversely affected by product packaging and packaging waste. To some extent, packaging designers undertake the responsibility to disseminate the ideas of environmental protection.Packaging designers should introduce the ideas of eco-environmental protection, pollution elimination, and the harmony between human and nature into the environmental protection package design.