Apparel Goods On Display In Color

Color design in clothing exhibition is the color redesign at the selling terminal. Because it plays an important role in selling process, therefore it is one of the stages that should not be ignored. Color design in clothing exhibition focuses on colors, combined with clothing display approaches, through arranging clothing colors by using permutation and combination, to create color image not only matching the garment brand style but also fitting the fashionable trend. The garment manufacturer's display design is a significant measure to materialize the visual marketing.This thesis discussed the following areas: firstly, the characteristics and rules of color composition in clothing display. Secondly, the thesis probed into the color representation skills and color combination modes in clothing display design. Thirdly, the color effects in clothing display were analyzed from the perspective of aesthetic and visual marketing. Lastly, the thesis brought forwards the practical color scheme which could be used for reference and be conclusive achievement.Through the above discussed, the thesis studied on the connection issues of color theory and technological elements in clothing display. It probed into the designing theory in clothing display and its cultural meaning by the application of artistic design, visual communication, commercial space planning and marketing aesthetics. The thesis deeply researched on the significance of color design in clothing exhibition to modern garment marketing. On the basis of the design concept, the author further studied the innovation in garment at the selling terminal, and discussed the combination modes of color design in clothing exhibition.