Research On Modernization Of Commercial Newspaper In Beiyang Government Period

Modernization is one of the fundamental keys and principal lines of social development in modern times in China. With the large background of the process of Chinese modernization, as one of the significant impetuses of modernization, newspapering is also in the process of modernization of its own. The modernization of newspapering is the miniature of Chinese modernization, and from the former we can see the developmental trend, gain and loss, and advantages and disadvantages of Chinese modernization. The period of Beiyang government is the transitional period of the evolution of China from traditional society to modern society, which plays a role of a link between past and future in the history. With the background of the time, commercial press with the most influences in newspapering at that time began its development of modernization. Shen Newspaper started publication in 1872. It had been lasting for 78 year with long history and enormous influence. As initiative commercial newspaper in modern times, it got on the road of modern newspapering in this period and became the commercial newspaper with largest influence at that period. Through the carding of specific reflection of modernization of Shen Newspaper in the period of Beiyang government, the thesis reveals the great influence of modernization of commercial newspaper on the society, which may provide reference of historical experience for the development of modern newspapering.The thesis applies the method with major literature analysis and associate historical and comparative analysis. From the modernized angle of view, apply the theories of journalism, communication, history, media economics and other subjects and investigate time background of modernization of Shen Newspaper. It holds the view that there are many external advantages of modernization of Shen Newspaper, including warlordism, economic prosperity, urban development, popularization of education, and advance of science and technology. With the concept of liberalism, Shen Newspaper made itself develop towards modernized newspaper through the innovation of production technology, reform on the content of newspaper, and enterprising business model. In addition, the modernization of Shen Newspaper made great influence on the society at that period. What's more, it became the model of commercial newspaper in that age and promoted the development of Chinese newspapering. Besides, it advanced the prosperity of social economy, advanced the generation of consumption culture, and constructed sense of modernization of the civil. The achievement obtained by modernization of Shen Newspaper provides historical reference to the development of modern newspapering. With the time background of abrupt rising of new media, the development of newspapering requires the utilization of new technology and expands the business range. In addition, keep pace with the times and conform to market principle and news principle. Moreover, pay attention to audiences and consider the content as the most significant one. Implement diverse development and go with the collectivized route.