Study On The Layout And Design Of The Urban Newspaper In Lanzhou

With the information age fully struck, people gradually reduced to media attention, and will be more focus on electronic information, the newspaper as one of the oldest media, being the Internet, radio, television and a series of new media challenges. In order to be able to occupy a space for one person in such a competitive market environment. The innovative design of the newspaper is very important. In addition to the changes in the newspaper content, at the same time to make the visual elements and layout content between newspapers reasonable arrangement and combination, enhance the readability of the newspaper, the newspaper layout conforms to the modern people's reading habits. Newspaper advertising as a product with the emergence of newspaper media and the reason, but also belong to a kind of newspaper information. And as a major source of profits of the newspaper, newspaper ads and newspaper layout design is pivotal for Therefore, newspaper advertising also needs innovative design, newspaper layout design and advertising design both coexistence and integration, in order to jointly improve the quality of the newspaper.This thesis takes Lanzhou circulation newspapers larger as the research object, the first part summarizes the research background and significance, research status at home and abroad, the second part and the third part of the Lanzhou metropolitan newspaper readers of investigation and the Lanzhou city newspaper layout design of humanization, research the rationality and artistry, discusses how to format is more conducive to reading, analysis of newspaper layout design and advertising design association and unity. The fourth part of the Lanzhou metropolitan newspaper advertising categories of statistics, analysis and summary of the basic elements of the advertisement design, comparing the Lanzhou metropolitan newspaper and the domestic part of the developed city newspaper. The fifth part puts forward the Lanzhou city newspaper format and advertising design improvement suggestions. Hope that through the research and conclusion of this paper can be on Lan Zhou State newspaper layout and advertising design play a certain role in promoting.