The Study On Development Strategy Of Cultural Industry In Anhui Province

As an emerging industry, cultural industry make the economic and cultural fusion together which reflects a great potential in the national economy development. Most of the countries take the cultural development as the important component of national development strategy. Cultural industry has already been a pillar industry in the developed countries, such as United States, Britain, Japan, South Korea and so on. Although started late, Chinese cultural industry has made a tremendous progress after the reform and opening up during the past 30 years. Nowadays, provinces all over China take a highly priority on the development of cultural industries and propose policies and planning to realize the target of been the culture province.Anhui is rich in cultural resource and has a great potential of cultural industry, but compare with the developed culture provinces, there are various of disadvantages, such as small size, few high-end, low innovative capacity, immature market, and lack of personnel management. This thesis tries to take a comprehensive overview on Anhui cultural industry, identify the problems, reference the experience of developed countries and provinces, combine with Anhui actual situation, and finally find out a suitable strategy path of Anhui cultural industry development.The article can be divided into five parts:first, macro-descry the concept, characteristics, classification of cultural industries, strive for a comprehensive description of cultural industries; analysis the situation and experience of cultural industries in the advanced countries and province, such as the United States, Korea, and Hunan province; third, analysis the advantage, disadvantage, internal environment and external challenges and opportunities of Anhui cultural industries' development by SWOT; fourth, take Wuhu art theatre as studied case, research the industrialization and reform of art groups; fifth, analysis of the strategic and implemental choice of Anhui cultural industries' development, provide reference suggestions.