Research On The Development Strategy Of Traditional Cultural Industry In Northern Anhui Based On SIVA Theory

As the economy continues to develop today,enhancing the country’s cultural soft power and creating an advanced culture that conforms to the trend of social development and shows the country’s cultural heritage has become an important part of the country’s development.In the general trend of cultural industrialization,traditional culture,as an important branch of culture,cannot avoid its own development in the direction of industrialization in the general trend of cultural industrialization.With the advancement of cultural construction in recent years,the traditional culture of northern Anhui is also actively seeking opportunities for transformation.This article takes Huaibei City as the research object,based on SIVA theory,discusses the development status of traditional cultural industries in Huaibei City,aims to find a breakthrough for the development of traditional cultural industries in northern Anhui,constructing feasible development from form to content,from part to whole Strategy.The traditional cultural industry of Huaibei City not only has the common characteristics of the historical and cultural development of northern Anhui,but also has its own characteristics.It is representative in the development of the industrialization of the local traditional culture of northern Anhui.The development of traditional cultural industries in Huaibei City has the advantages of industrial foundation,cultural resources and external environment.The traditional cultural industries have various forms,and the spatial layout,existing forms,and content production of traditional cultural industries are unique.At present,there are still a series of problems in the overall structure of the traditional cultural industry in Huaibei.For example,there is a lack of integration with new media technologies in communication channels,a lack of industrial added value,a lack of coordination and innovation in project development in content production,a narrow audience market,and it is difficult to meet the needs of young audiences.Based on the SIVA theory,an in-depth analysis of the development of various traditional cultural industries in Huaibei City is carried out through case analysis and field investigation methods,and the SIVA theory is expanded and extended in terms of communication channels,industrial value,content production,and audience needs.The development of local traditional cultural industries in northern Anhui should be audience-centered,with the help of emerging media for the in-depth development of traditional cultural industries.At the same time,attention should be paid to increasing the added value of traditional cultural industries and promoting the rationalization of traditional cultural industry project development.Provide assistance for the development of traditional cultural industries.