Research On The Integrated Development Strategy Of The Cultural Tourism Industry In Zhifu District Of Yantai City

A sudden outbreak in 2020 has brought heavy losses to the cultural tourism industry.With the further promotion of epidemic prevention and vaccination in succession,coupled with the continuous strengthening of supervision work on the safety production and epidemic prevention of the cultural tourism industry,the consumption demand of cultural tourism squeezed by COVID-19 in 2020 will continue to be released in the future.Zhifu District of Yantai city is rich in cultural tourism resources and has a solid foundation for the development of cultural tourism.In recent years,Zhifu district has given full play to its own advantages.The cultural tourism industry vigorously developed and has begun to take shape.However,the development of cultural tourism in Zhifu district is at the primary stage,many tourism resources have not been fully developed and utilized,and the richness of resources does not match the output value.The author believes that with the increasing attention to cultural tourism,it is of great significance to study how to promote the high-quality development of cultural tourism in the post epidemic era.This paper selects the cultural tourism industry in Zhifu District of Yantai City as the research object.Based on a large number of field research and consulting data,this paper makes an in-depth study and elaboration on the development environment of cultural tourism industry in Zhifu district by using SWOT,PEST and Porter’s five forces,and clarifies the macro and surrounding environment,current situation,advantages and disadvantages of the development of cultural tourism industry in Zhifu district,As well as the development opportunities and challenges,the paper puts forward a number of development strategies,such as high-level cultural tourism planning,reasonable spatial layout,and organizational leadership guarantee,talent introduction guarantee and so on.In addition,the research results will provide a useful reference for the development of cultural tourism in Zhifu District of Yantai city.