The New Period Development Strategy Management Study Public Hospital Management

Public hospitals as an important part of China's medical and health undertakings in the protection of people's lives and health, promoting economic development has an important role. But in the new era of public hospitals face the fierce market competition and a variety of unpredictable challenges, the implementation of the development of strategic management has become an inevitable choice in public hospitals in the new period. Research Hospital in New strategic management is an important means to enhance the hospital competitiveness is an important method to improve hospital management and scientific level, is the inevitable requirement to improve people's livelihood, the development of public utilities, public hospitals to implement the scientific concept of development.This paper to nanchang hospital, as a representative of the public NK public hospital strategic management as the research object, by understanding public hospital in strategic management on the existing problems, insufficient and defect, in view of the problems, and proposes suitable for China's of public hospital development strategic management strategy, for our country public hospital for strategic management to provide reference and ideas that will be able to make the appropriate strategy through to obtain sustainable competitive advantage, for the hospital management reform and provide valuable reference to experience, for the development of the theory of hospital management to do some useful exploration.This paper mainly expounds the research background, the purpose, significance, and study the basic ideas and research methods; The second part of public hospital strategic management theories foundation; the strategic management idea in hospital management application; nanchang hospital public NK strategic analysis; the strategy of nanchang city public NK hospital formulation and choice;public NK hospital nanchang city the implementation of the strategy and control; Finally expounds the main work and conclusions,, and to public NK hospital strategic management was discussed.