Research On The Strategic Management Of The General Hospital Of Fushun Mining Group Co.,Ltd.

With 30 years of reform and opening up, all walks of life have been the rapid developed and the people's living standards have been significantly improved. However, "seeing doctor is difficult" remains a serious social problem. Health care reform lags behind and "those who feel our way across the river" to make several medical programs and anti-reactive. At the same time, diversification of the health care industry, making health care companies have encountered unprecedented challenges. "The market" has become the focus of attention, whether it will give up a substantial increase in public health agencies and turned subsidizing patients with the means to provide physical therapy services and to protect public health, the medical industry to develop strategies for the development of an important topic. Doctor-patient conflicts is also a highlight social issues of concern, the hospital's development has entered a critical period.The General Hospital of Fushun Mining Group, as a century-old Hospital, also has some difficulties and disadvantages. Under the new situation, how to seize the hospital's development period of important strategic opportunities, aiming to market demand, occupation, to open up, and even guide the health care market, operating innovation, the development of the health care market to adapt to the hospital development strategy is needed to be solved an important issue.This article first strategic management theory outlined, and then recalled that 30 years of health care reform principles, policies, combined with the total mining house facing the situation and the basic situation, the use of the strategic management of the basic principles and methods for the development of the hospital the next five years, The selection and implementation of the strategy for the preliminary study and discussion. To research for the development of mineral development strategy is to provide a solid theoretical foundation. And then to analyze the hospital's total external and internal strategic environment through analysis of the macroeconomic environment and industry environment, reveals the health care industry is currently facing both opportunities and challenges; revealed the market economy, to the hospital to seek long-term survival and development needs The overall planning strategy. The hospital internal organizational structure, human resources, the main business, research management, financial management, analysis, development of the hospital to identify the advantages and disadvantages of using SWOT matrix of opportunities and challenges, advantages and disadvantages to analyze and summarize for The development and implementation of hospital development strategy to provide a scientific basis. Based on the above analysis of the results of the work out of the total hospital strategic objectives and further to achieve the objectives put forward concrete measures to ensure the hospital's strategic objectives as planned.This article is a study of the market economy, for the overall Court of the total ore, the long-term, fundamental issues of planning, forward-looking, their development is of great guiding significance.