Packaging Design Research Based On Ecological Aesthetics

Ecological aesthetics is a view of aesthetic taking ecology into account. It emphasizes the harmony between humanity, ecology, and aesthetics. As an important medium of closing the relationship between consumers and goods, package plays a vital role in the development national economy. Under the backdrop of a global campaign for green environmental protection, green package design has become the focus of both the designing community and consumers. Compared with the West, this field in China has a late starting point. Currently, the system of China's green package still needs to be improved. Problems such as "paying more attention to technology instead of designing" and "more on environmental protection instead of humanity" still exist in our package designing.Based on green package, the thesis will propose the concept of the package of ecological aesthetics, taking the harmony between natural ecology and humanity. From the perspective of natural ecology, package should pose no harm to both people's health and environment within the whole life cycle. It should also be able to reuse, be effective in waste reducing and be made of recyclable materials. From the perspective of humanity, it should be easy to recycle. And the modeling, color, graphs, and words should be in accordance with people's attitude to green aesthetics. They should ensure visual comfort and pleasure and manifest an attitude of green, health and harmony.