The Research On Predicament And Strategy Of The Ecological Package Design Under The Background Of Green Barrier

Today, when the process of economic globalization is accelerating, China has become one of indispensable leading actors in the international market. Throughout history China has played an important role in the international, including the historic trade route of the Silk Road market. China’s rich natural resources, huge labor pool and increasing international competitiveness improves the country’s international economic position and attracts widespread competition around the world. However, with the deepening degree of China’s participation in international markets, various trade barriers along with the competition has gradually become the great danger to China’s export trade. In recent years, non-tariff barriers have become the main barriers to international trade. Green barriers are universally "favorable" in many countries and have become one of the main forms of non-tariff barriers that rely on its hidden nature, flexibility and diversity. Green packaging has become an extremely important component as measures are adopted by a growing number of countries, particularly developed countries, to protect their domestic industries as well as take up the issue of environmental protection. It makes our factories and manufacturers way of competing in the world market become severely hampered As a result trade friction is growing.To break through the green packaging barriers, and integrate into the world market, it is necessary to understand what is the definition of green packaging barriers, and how definitions affect international trade. The article starts from research background, then introduces authoritative definitions of green barriers. After explaining its "double-edged" trend, the thesis analyzes the specific embodiment of green barriers in packaging requirements.Overall, although the international green packaging standards is complex, it can be summed up and divided into two parts:one is provisions for the product packaging itself, the other is provisions for its disposal and waste. For the packaging industry, collecting and streamlining the green standards and keeping up with the increasing pace of international regulations is the primary problem that manufactures face. After making certain of the details of current green packaging requirements, we should realize China’s packaging industry’s status clearly, then find the difference between our packaging technology and international standards, the base on which we need to discuss the coping strategies of ecological packaging.Now, the present situation of China’s packaging industry is not optimistic and there are still many problems such as lack of professional designers, weak innovative capacity, enterprises’weak environmental awareness and commitment, small size, low concentration and backward technical skill, inadequate regulations and certification systems, imperfect early warning, dispute handling mechanisms and so on.Breaking through the green barrier and improving the ecology of product packaging fundamentally, measures should be taken in three aspects:first, raise the awareness and perfect the policy mechanism to create a favorable institutional environment for ecological packaging; Secondly, increasing technological innovation to improve the validity of ecological package design; and lastly, developing green packaging education to foster high-quality professionals.Generally speaking, in order to change the backward situation of China’s eco-packaging design, we must endeavor to make great strides in a full range of policy, technology and education.