Research On Packaging Design Based On Ecological Concept

With the development of social economy and the improvement of people’s living standards,packaging is used more and more frequently in daily life.While people enjoy the convenience of goods and their packaging,it also leads to a series of environmental pollution,resource waste and other problems.It is emphasised that the integration of ecological concepts in packaging design can balance the relationship between economic benefits and sustainable social development,so as to reduce the amount of packaging waste from the source,reduce environmental pollution,save energy,and make the packaging industry develop more benignly.General Secretary Xi Jinping delivered an important speech at the 20 th National Congress of the Communist Party of China,emphasising the important development idea of ecological civilisation construction.The sustainable development of human beings and society is inseparable from a good ecological environment.Packaging under the ecological concept plays a positive role in promoting the construction of an ecological environment,which is in line with the strategic concept of sustainable development.Therefore,the topic of packaging design strategy research under the ecological concept is crucial.This topic mainly uses the literature research method,theoretical combination case analysis method,and investigation and research method for research.The full text is divided into seven chapters.First of all,the article mainly analyses a series of existing problems such as "excessive packaging","excessive packaging waste","non-renewable packaging materials" and "non-green packaging".It is concluded that there are ecological crises such as excessive one-time packaging and low recycling utilisation rate in the current packaging design.Related issues.Secondly,by providing effective solutions in all aspects and multi-dimensional aspects such as packaging structure,materials,printing,colour,graphics and designer’s responsibilities,the relationship between packaging design and the sustainable development of ecological environment is discussed.Through research,the topic mainly puts forward research on packaging design strategies such as simplifying the tedious packaging structure,reducing the amount of materials,using ecological inks for printing,extending the life cycle design of packaging,maximising the ecology of packaging,and reducing damage to the ecological environment.Packaging design under the ecological concept can provide theoretical guidance for designers,and also provide reference opinions for the design practice of today’s society.