The Influential Research Of Zen Aesthetics On The Japanese Product Packaging Design Style

Zen is a broad and profound knowledge,which is introduced from China into Japan,and blends into life in Japan,and gradually developed into the essence of Japanese culture,thus deeply affects the Japanese aesthetic consciousness.Through discussing the development of zen in Japan and the impact of the Japanese bushido,Cint art,the tea ceremony,ikebana,it summarizes and concludes the main aesthetic concepts of Japanese zen aesthetics.Japanese product packaging design is regarded as the world leader of packaging design,whose design is widely accepted by worldwide and has the style and characteristic.Through analyzing the design elements in Japanese product packaging design and material application,etc,it summarizes zen aesthetic concepts showing in the various visual elements and packing materials of Japan product packaging design.It systematically discusses the main concepts of the zen aesthetics "Nature and Humanity","Wabi-sabi","Nihility","Sorrow for objects" related to Japanese product packaging design style,and analyzes and demonstrates deeply the Japanese designers and their works influenced by zen aesthetics,and then sums up the main influences of the zen aesthetics on the Japanese packaging design style.