Memory Dual-level Product Design Research

In the view of social phenomenon as the "after 80s " sharing their life of childhood, based on the rich emotions when people recall the past happy experience, a product design theory based on the theory of two levels of memory in built up in this thesis. When consumers are watching or using the product, the product makes them recalling the happy things which are commonly experienced by a certain group, and arouse the group's resonance, enhance group's cohesion and individual sense of belonging. The mechanisms of personal memory and collective memory of consumers are deeply studied. Searching for the combination method of the two levels of memory with design is a significant subject.Firstly, the psychological mechanism of memory is studied, and from rational level up to emotional level, the memory's aesthetic and nostalgic complex are discussed. Simutaneously, the relevant research about memory is expanded from individual up to society.Secondly, the significance and feasibility of combining collective memory theory with product design theory is analyzed. The product design method based on two levels of memory include various psychological mechanisms of personal memories and the function of collective memory, and it divides the current social consumer groups based on the collective memory and two-dimensional values.Then, the product design method and procedure based on two levels of memory is put forward in this thesis, and six ways for building methods of basic scene is provided by specificly research. Also it is noted that one larger or more different scenes for consumers can be built based on the basic scene.Based on the theory some design practice of office stationery are finished, which are designed related to the childhood memory of "after 80s ".This product design method face the society's nostalgia trend, it can be used in the design conceptual stage to stimulate the creative spirit and innovation ability of designers.