| Automobile industry, as the pillar industries affects a nation's economic and Comprehensive international strength, China's automobile enjoyed its development at rapid speed with rising manufacturing and sales volume annually since its accession to WTO. China has become a country that has huge group automobile consumers but still lack of masterful manufacturing ability. Automobile can manage in its own intellectual property rights and brand or not becomes the primary problem in industrial economy. Automobile faces more fierce marketing competition from powerful companies with over 100 years in the world after fives'protection period recently that has a experience dating back half a century. This article based on the thoughts of how to solve these problems and find our effective ways to achieve competitive status. The analysis on Chinese automobile development refers to the theory of industrial development and the competitive theory of Michael Porter with some instances for exploration on effective proposals and relative tactics under new circumstances. |
