Mechanical Company Competitive Strategy

Energy is a hotspot problem in the 21st century. With the continuous increasing of energy's demand, petroleum and petrochemical industry enters a high-speed developing period. It also leads to the development of petroleum equipment manufacturing industry. As one company in the industry, Zhongcheng Machinery Manufacturing Company (ZMMC) has very good opportunities ,and faces serious challenge also. It is a key issue to seize the opportunity, to make a strategic plan,and to speed up development of ZMMC.According to the present developing condition and new situation of ZMMC, as an employee with much experience of practice in the ZMMC, the writer has done a lot of research work on the strategy and previous achievement of ZMMC. From the point of the strategic management and based on Michael Porter's Strategy Theory, this thesis analyzes the strength and weakness, opportunities and challenges of ZMMC, and finally provides a proposal of competitive strategy and the implement plan for the strategy.