Hot Spring Tourism Tourist Behavior Research

Late 1990s, Hot Spring Tourism has become a new tourism. After a few years, China Hot Spring Tourism develops fast all over the country. However the quantity of tourist starts to decrease in a few hot spring places.The article regards tourist behavior in hot spring places as study object, analyzing tourist behavior and feeling, gaining the rule of tourist behavior, exploring what impact tourist stay, at last finding useful policy suggestion to increase quantity of tourist. The paper goes along the clue of"build up theoretical model----gather data and material----discover characteristic and rule of tourist behavior----analyze factors which influence tourist stay----apocalypse of policy".The study shows characteristics of tourist behavior are: hot spring tourist knows hot-spring tour from family or friends; besides health impact tourist begins to focus on other leisure functions; tourist spends long holiday with family or friends to relax in hot spring place; tourist stay is correlated with five factors, travel mode, accommodation, travel arrangement, feeling of hot spring and expenditure of travel.The characteristics of this article are follows:(1)Building a multidisciplinary theoretical frame, all of these are based on learning the productions of foreign and domestic scholars.(2)Concluding general characteristics and rules of hot spring tourist behavior.(3)Building regression model to analyze the tourist stay, and gaining related factors which influence the tourist behavior most.(4)Providing useful suggestion to increase quantity of tourist in hot spring place, and supporting relative researches data material.