Study On The Development Of Health-preserving Tourism Industry Of Weihai Hot Spring In Shandong Province

Many local economic development is at the expense of the environment,the acceleration of the pace of life makes people under pressure,so more and more people are in a sub-healthy state,the traditional tourism model has been unable to meet the consumer needs of tourists,more tourists began to pursue leisure health interaction experience,at this time hot spring health tourism industry came into being.Weihai,Shandong Province,is rich in hot spring resources,and hot spring health tourism is its economic pillar.However,in recent years,with the improvement of consumers' living standards,Shandong Weihai hot spring health tourism has exposed various problems in the process of development,such as unreasonable tourism supply structure and a single tourism supply structure.Tourism industry chain.Based on the background of medical health care and the research status of the development of hot spring health industry at home and abroad,starting from the theory of health preservation and leisure economy,and based on RMP theory,this paper understands the tourism resources,tourism market and the development status of tourism products of Weihai hot spring health preservation tourism in Shandong Province by means of questionnaire survey,and summarizes the health tourism products of Weihai hot spring in Shandong Province from the planned economy period.The present situation of the development along the way in the period of market economy.Combined with the existing research results,this paper analyzes the products,markets and existing problems of Weihai hot spring health tourism in Shandong Province,and draws the conclusion that Weihai,Shandong Province,has the ability to develop health tourism.Unique resource conditions,the development history is early,but the development process is not standardized and perfect.The tourist market of Weihai in Shandong Province is large,which follows the law of distance attenuation,but it is mainly concentrated in Shandong Province and East China,and can be further expanded.The products of Weihai in Shandong Province are not rich enough to meet the growing demand for medical and health care.Based on the health tourism resources of hot springs in Weihai,Shandong Province,developing new products and increasing employment opportunities is the driving force for the development of health tourism in Weihai,Shandong Province.Based on RMP,this paper analyzes the development direction of Weihai hot spring health tourism industry in Shandong Province,and puts forward the development of Weihai hot spring health preservation tourism in Shandong Province.The path includes paying attention to the medical value of hot spring itself,creating health tourismproducts of traditional Chinese medicine,excavating the cultural connotation of hot spring health tourism,and strengthening the development of hot spring health tourism commodities.Finally,from the perspective of concept,system,policy,management and market operation,this paper puts forward the guarantee to promote the development of Weihai hot spring health tourism industry in Shandong Province,which plays a certain role in promoting the competitiveness of Weihai hot spring health tourism market in Shandong Province.