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Research On Hot Spring Tourist Satisfaction Degree In Xiao Hancun

Posted on:2015-11-16Degree:MasterType:Thesis
Country:ChinaCandidate:L HaoFull Text:PDF
GTID:2429330491953018Subject:Tourism Management
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Hot spring tourism is a new fashion way to travel which combines the sightseeing,entertainment and health fitness together.The powerful integration and mixture make it a hot spot of leisure consumption in twenty-first century.Broad market prospects and huge economic interests bring a boom of its development all over the country,leading to the academic study of this topic excessively focus on its cause,type,characteristics and distribution which benefit to resource development,while the study of tourist satisfaction is relatively little.Given that the visitor satisfaction really matters the sustainable development of hot spring tourism,this essay takes the research of visitor satisfaction both here and abroad as the theoretical basis,combined with its characteristics,and makes a definition of visitor satisfaction.Based on the model of the American visitor satisfaction index,this essay constructs a visitor satisfaction research model,preliminary proposes a concept of evaluating system,and uses questionnaires result of Shenyang Xiaohancun hot spring holiday resort to test the results of the data.After the factor analysis of 20 object layers,we summarizes 6 index layers,establishes a system of visitor satisfaction,make sure the weight of every indicators in this system,and calculates visitor satisfaction of Shenyang Xiaohancun hot spring holiday resort at last.According to the research,this eassy gives some countermeasures and suggestions to the improvement of Shenyang Xiaohancun visitor satisfaction in terms of infrastructure,water resources,cultural and services.
Keywords/Search Tags:Hot spring tourism, Tourist satisfaction degree, Shenyang Xiao Hancun hot spring, Measure indicator system
PDF Full Text Request
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