The Mz Company To Improve The Quality Of Training Support Services

Training companies are facing low customer satisfaction and loyalty in the fury market competition in China. Improving the customer satisfaction and loyalty is becoming the sticking point for the companies to expand their market and increase their benefit.As a professional management training company, MZ Corporation does a questionnaire about satisfaction among its customers. The thesis analyses the collected information and data with factor analysis method to find out two main factors affecting the company's customer satisfaction. They are training assistant activities and employee service quality in the company. Then they are improved from training service and employees'attitude in MZ.As to training service, MZ enhances it pre-training service by supplying free management lectures and detail questionnaire communication. At the same time, MZ holds regular salons, all kinds of topic club and also structure the communication platform on the internet. These ways guarantee the increase of customer satisfaction of MZ. As to MZ employees'attitude, the thesis consummates volunteer feedback system to ensure volunteers get relevant feedback. This way supports the increase of customer loyalty.The thesis discusses the customer satisfaction with the service quality and inner relationship between them. The corporations begin to attention the training products, their services and customer satisfaction instead of the products and services the corporation can supplies. Hope that the research is a reference to learn customer satisfaction and structure their unique competition advantage in training companies.