The Research On Customer Satisfaction Improvement Of XG

Experiential training is an important and increasingly popular training method for enterprise team building.Its purpose is to enable employees to understand,learn and grow in the process of participating in the experience,and to keep employees' goals and values in harmony with corporate culture,so as to maximize enterprise performance and output.As the market demand continues to increase,the requirements for experiential training are diversified.Experiential training companies have shown a geometric multiple growth in recent years,and the market competition among enterprises has become increasingly fierce.As a service-oriented enterprise,improving customer satisfaction is an important long-term strategy for enterprise development.XG Training Company is an experiential training organization,which is committed to standardizing and standardizing the experiential training industry.Its core product is a series of experiential training courses featuring film and television features.Under the situation of fierce market competition,customers put forward higher requirements for XG training company's curriculum products and services.In this paper,XG training company is taken as the research object,and comprehensive use of customer satisfaction promotion theory and qualitative and quantitative analysis methods,to improve customer satisfaction countermeasures.This paper is divided into six chapters,the specific content is as follows:Chapter one,introduction.This chapter mainly introduces the research background,significance,domestic and foreign research status,research methods,research framework and research content,and points out the innovation of this paper.Chapter two,relevant theoretical basis.This chapter mainly introduces the relevant theories of this paper,including the theory of experiential training and industry development,and the theory of customer satisfaction evaluation,which provides theoretical basis and support for the research of this paper.Chapter three,customer satisfaction status and problems of XG training company.This chapter mainly analyzes the general situation of XG training company and the current situation of customer satisfaction through practical research,and reveals the main problems of the company.Chapter four,customer satisfaction evaluation and analysis of XG training company based on fuzzy comprehensive evaluation method.This chapter firstly conducts the index system construction and weight calculation of XG training company's customer satisfaction evaluation,and then collects and analyzes the information that affects customer satisfaction through questionnaire survey and expert interview method.Finally,the fuzzy comprehensive evaluation method and other statistical analysis methods are used to investigate.The results were analyzed and summarized to find out the factors and shortcomings that affect customer satisfaction.The results of the evaluation analysis indicate that the product and execution are the main factors affecting the customer satisfaction of XG training companies,followed bythe overall brand image and service quality perception.Chapter five,XG training company customer satisfaction improvement strategy.On the basis of the above satisfaction survey analysis,the customer satisfaction improvement strategy is proposed separately from the aspects of product management,customer service management and overall image management.This paper aims at the research and conclusion of customer satisfaction improvement of XG training company,and has certain reference significance for other experiential training companies.