Guiyang Medicine Company, To Develop Strategic Research

The business enterprise is root of country and national economic cell, it resemble human body cell which controls personal health. The developing and strengthenning of business enterprise are related to national rich and strong. Not only "business enterprise evergreen" is that national expects of, is also that business enterprise pursues itself. Especially ,nowadays, the nation who initiates to set up harmonious society strongly, is concerned about people's life and living. Once see to deny? Many business enterprises officers and workers being unemployeed at home because the business enterprise performance is bad and loss, families become sad and worried for the life , studying and saving for the sake of the kids. It is more and more precious that the business enterprise holds out the healthy development for long time.With the persistent development of the national macro economy environment, our country's medical economy kept prosperous development. But in the last several years, suffer the influence of policy factor and market factor, the business enterprise of medicine circulation have entered into the tiny benefit ages, the new competition situation with the structure and form have being appeared in the medicine circulation realm. This caused huge change on the business enterprise destiny, and it also put forward the higher standard for the management and administration of the business enterprise. The medicine capital construction, system, market structure and form, marketing mode all look for the new breakthrough in variety. Therefore, it have been principal question to study the opportunity and challenge the medicine circulation business enterprise faced in the trend of global economy, analyze completely how macroscopic environment and every kind of reform about medicines policy influence on business enterprise, hold pulse and development direction of the market right full with confidence, choose afresh to exact position in the market, establish the development the strategy which could keep in with business enterprise. As a wholesales business enterprise managed more than 40 years, The GuiYang medicinal materials company has been facing the rigorous test. It is caused from mechanism and system more or less, but most pivotal reason is how to business enterprise develop and exist in the market competition over a long period of time. If the problem of the development and survival can be solved, the mechanism and company reformation can be settled quickly. This paper was established in the business enterprise strategy development, maked use of the development strategy theories about modern business enterprise, joined together the actual circumstance of The GuiYang medicinal materials company, analyzed the macroscopic and micro environment it faced, pointed out the superiority, inferior position, opportunity and threaten that The GuiYang medicinal materials company faced in the developing road, cleared the development strategy target of the company, put forward the company strategy target and the implemental police of business enterprise, discussed how to make use of the development strategy theories to insure that business enterprise can hold out healthy growth for long time.