Research On Developing Strategy Of Hebei Mobile Communication Co.ltd.

3G ages will soon arrive, the Chinese ambulation correspondence market will face more complicated, more ruthlessness, also have the market of challenge more in the meantime.In the market competition of vehemence, develop the establishment of strategy to have to the business enterprise development to pass important function.This text analyzed river in combing the foundation of business enterprise strategy management theories, the north moved the development characteristic and trend of environment and domestic and international telecommunication business that the correspondence faces and make use of matrix in Boston the north moved the business strategic trend to carry on to the river analytical, to river north move of the problem business, star business and cash cow business and thin the dog business carried on further demarcation.Make use of a SWOT method, moves development to the check and supervision river north of outside, internal impact factor carried on analysis and built up the river north ambulation EFT matrix and IFE matrix, and the usage layer analysis method(AHP method) to the power of each impact factor heavy carried on a calculation, dug out river north the ambulation is in the aspects of making use of an external opportunity and getting around external threat the whole ability be especially holding the stronger advantage of the national economic growth, enlargement consumption ability, and the business enterprise is at much bad situation of company inner part at the existences, such as human resource and marketing method...etc. with 3 G.On these grounds, this text while tallying up the total way of thinking that the river north ambulation develops strategic establishment, put forward river the north move the 3 G business strategy, 2 G business strategic and other related strategy.End, for ensuring the smooth implementation of each strategy, this text put forward exterior and inner part that the river north ambulation develops strategic implementation to guarantee measure.This text research not only provided some strategies and suggestions that can draw lessons from and can operate for the river north ambulation in practicing, theoretically also developed strategy to provide beneficial theories to prop up for Chinese ambulation and other telecommunication the establishment of operator.