Research On The Develop Strategy Of The Dongying Electric Group

With the market gradually matured, enterprises are faced with a more complicated international and domestic environment. Foreign enterprises have entered the domestic market, competition will become more intense. Whether domestic electric enterprises can be survived and developed, the key lies in the core competitiveness, which had the ability to form long-lasting competitive advantages. Therefore, enterprises in a highly volatile environment, in order to maintain long-term, stable and sustainable development and seek total victory, it is necessary to proceed from a strategic level to grasp the direction of enterprise development, developing and implementing corporate strategy.Following the classic strategic management theory, the external environment of Dongying, the paper conducted a profound analysis by the macroeconomic environment, industry environment and micro-environment, for which the domestic stability of the political environment, sustained growth of the national economy, get the Dongying Electric Group to the development opportunities. Meanwhile, the integration competition of the electrical market, major competitors in the growing convergence of scale and product structure, network technology, and the forefront of technology development of the electrical industries, the industrial concentration the whole supply chain is the rise challenges of Dongying.Focus on the environment of Dongying and development opportunities, the paper focus on the aspects of management, finance, marketing, production of Dongying, and the Dongying Electric Group, as a typical private enterprises, with the lofty ambition, bold innovation, higher management capacity, low-cost capacity to achieve the Dongying Electric Group advantages. While also pointing out that Dongying's overall electrical equipment, the low level of industrial complex, research and development capabilities and marketing capabilities weak, Information construction is lagging behind and the shortage of funds, all those things are unavoidable disadvantages.According to the internal and external environment analysis of Dongying, the paper established the aim of Dongying has to provide customers with the best resources and optimum service." the strategic goal has become its own characteristics, stronger core competitiveness of the large-scale modern enterprises. The development strategy is the strategic posture of choice in the Dongying Electric Group strategic planning. Strategy implementation is an important part of the strategic management, the rational corporate strategy is scientific and only been well implemented, it can play a strategic role. In order to implement the Dongying's development strategy, the paper expanded from the industrial structure, expanding the target market, the creative talents of inspiration and strengthen internal management, improve marketing levels in such areas as culture measures. It gives an effective strategy to control and supervision mechanisms.