China The Ctt Hunan Telecom Marketing Strategy Research

The market marketing strategy is the key that the strategy of the business enterprises'development success or failure. By way of a new telecommunication business enterprise, Hunan TieTong how to exist in the vehemence competition of the market, and expand the quotient speedy, and improve the competition ability of the business enterprise, draw up a market marketing strategy which is in keeping with business enterprise oneself characteristics and the market environment seem to be the importance particularly.The development of the our country telecommunication industry although with its characteristics of the oneself presented in 90's in 20 centuries fast development of situation, since the end of 90's, an obvious deceleration of the development power. This enunciation: The Chinese telecommunication takes leave the ages that pulls to move the growth with the customer already, turning but entering to depend on the strategic business to carry out the period of keep on the development.This thesis carries on the thorough nalysis and research to the market environment, the competition situation that Hunan Tietong telecommu- nication business development face; According to the consideration of Hunan Tietong oneself real strenght and the profession development co- ndition, drew up the market marketing strategy development target of 05-07 year of Hunan Tietong, and put forward the strategic combination project of the company differenttype product marketing;Combined Hunan Tietong finally actual to draw up the implement plan of the company market marketing.The thesis emphasized to discuss the business enterprise management mechanism of excellent turn to the company market marketing guarantee function of the strategic smooth implement, easily understood, have the very strong actuality leading meaning to the strategic implement of big and medium-sized state-owned business enterprise marketing.