Industrial Co., Ltd., Henan Matthey Development Strategy

Being active in the furious market competition, every enterprise must breed its competition strengthen which mainly depends on the option of corporation strategy. Different strategy should be put in different trade and industry stage. In the process of the state businesses' reform and development, the continuous development is so important to the reserve-enterprises that their parent company had already been reorganized and put on public. However, how to deal with series of problem such as too much staff, unsolved problem, low quality asset, heavy social pressure, choosing proper, easy and operable strategy to the healthy development of the enterprise have been a big puzzle. Therefore, it is important to make a practical development strategy for the company by an analysis of industrial environment both interior and exterior.This thesis is based on the situation of HENAN WANFENG CO., LTD that belongs to the Zhengzhou areas reserve-enterprise of CHALCO. It predicated the future of HENAN WANFENG CO., LTD and designed some important measures through a great deal of information investigation, analysis and classical strategy management theories. With industrial analysis, identification and strengthen of competitive capability, the discussion of development strategy. It also affirmed the strategy objective and developing means, found a suitable way of the continuous development, constructed the whole strategy and implied it.The corporation strategy system established in this paper must be a successful model for the development of partially controlled company of large and middle state-owned enterprise that had already been reorganized and put on public.