| At present as the country's slow economic growth,readjustment of the industrial structure,the automobile industry has experienced more than 10 years of rapid development has entered a period of adjustment,the auto industry profits gone.With the pressures of environmental protection,transportation,as well as consumers increasingly high demands on product quality and technology,car Enterprise competition is increasingly fierce.BJC as a company in Beijing has more than 10 years of experience in the production of Chinese-foreign joint venture auto parts manufacturer,witnessed the growth and rise of Beijing automotive industry also faces a profit decline,technology requires constant upgrading of industry,changes in the market environment.To this end,the BJC we should analyze the opportunities and threats it faces,establishment of development suited to its own strategic planning.I use my advantage of working at BJC company,collected a large amount of company information and through investigation and interviews with company executives,department heads and senior staff,as well as with the automotive industry veteran Of the dialogue,summarizes the BJC internal resources of various types of data,through analysis,to draw its advantages and disadvantages.Then,the internal and external environment is analyzed by SWOT matrix analysis,and the development strategy of BJC is obtained.Then,the strategic planning of BJC is obtained by QSPM evaluation matrix,and a feasible design is put forward for the implementation and control of strategy and evaluation Programs and measures.This paper can be references for the BJC company to develop enterprise development strategies,other companies also can take it for reference. |
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