Shenzhen Technology Co., Ltd. Broadband Phone Strategic Marketing Research

In recent years, because " unification of three nets" has already been the trend of the times, which becomes the themes of the telecommunication industry 。Seeing that the high functional expense cost in the traditional telecommunication network, especially the large-scale international long-distance expenses in the annual company expenses of trans-corporation occupy very high share, then people think of making use of cheap data network to convey the voice , which is IP telephone to convey the information of the voice (VoIP ), also means broadband telephone, comes real through TCP/IP Protocol on NGN network。Under this background, VoIP has already become one of the new points of growth of communication service, have attracted the old and new telecommunication operator and formed the telecommunication market competition of new round。 VoIP technology and development of the market, are paid close attention by consumer and industry。 Network telephone, with its cheap price, become enterprises and personal pet rapidly, but make traditional operator, especially firm network operator weighed down with anxieties。 All signs show that VoIP is pregnant with a global telecommunication industry revolution。The text thinks that strategic marketing lies in carrying on marketing of the company's strategy , thus attracts the external strategic resource ,optimizes the inside order, promotes the course of development organizing。 Strategic marketing is vital importance to the organization and the industry。The text is from analyzing global VoIP operating position and VoIPdemand situation and marketing in China, then using the successful business administration and experience in the same foreign trade for reference o Meanwhile using SWOT analysis tool to analyze the advantages and inferior position , the chance and threat, also including the potential rival in the market one by one at present of company 0 the author of this text combines company's actual conditions, utilize guidance of the strategic marketing theory, stand in the height of VoIP industry, develop brand-new strategy to make a reservation in the future for the company, put forward a set of marketing modes to expand VoIP market, which suits the development situation of our company at present o...