Study On Marketing Strategy In Phicomm Company

Science and technology as primary productivity,the demand for technology has been greatly improved,whether it is a society or a person.With the full coverage of family broadband,domestic intelligent communication products are developing rapidly in today's society.People's needs are hierarchical,and after the basic material life is met,people will seek higher levels of requirement.Many years ago,the intelligent family industry is also prohibitive for people.With the rapid development of the national economy,all kinds of Internet communication products are no longer luxury for people.Based on the successful marketing case of Phicomm Company,this paper anatomically analyzes it,and researches and explores it according to the way of asking questions,analyzing problems and solving problems.The article first gives a brief introduction to the development and basic situation of Phicomm Company.Secondly,it analyses the marketing status of Phicomm Company.Due to the company's marketing activities are carried out in a certain environment,so we are on the Phicomm company political and legal environment,economic environment,social cultural environment and technical environment are analyzed,and the use of SWOT method to analyze the Phicomm company competitive advantages and disadvantages,and potential opportunities and threats.Thirdly,through the STP marketing strategy and the 4P marketing combination strategy,the marketing system of Phicomm Company is optimized.Finally,this paper further discusses the relevant safeguards for optimizing the marketing system of Phicomm Company,which is guaranteed from material,personnel,enterprise system and culture.It is hoped that this article will play a role in the improvement of marketing strategy after Phicomm and more developing related enterprises.