Study On Rural Tourism Development In Xiang-xiang City

Proposed to actively develop a variety of agricultural functions,mining rural ecological leisure,tourism,cultural and educational value in 2015 Central No.1 document.And stressed that the development of leisure agriculture and rural tourism in 2016 Central Document No.1.Strengthen the planning and guidance,to take the award generation,the first to build after the financial discount,the establishment of industrial investment funds to support leisure agriculture and rural tourism development.For two consecutive years on the 1st document to develop rural tourism as the most important rural modernization,as a typical representative in Xiang-xiang City in the development of rural tourism,on the one hand have unique advantages of the conditions,on the other hand there are many in the development Disadvantages and challenges.Therefore,it is of great practical significance to analyze the current situation and countermeasures of Xiang-xiang rural tourism as the subject of the thesis.At the same time,Hunan and even the country's rural tourism research also has some guidance and reference significance.This paper begins with the understanding of the related concepts of rural tourism and the research status at home and abroad,and makes use of the relevant research results,the latest statistical data and the latest policy document on rural tourism.On this basis,,Literature review,horizontal comparison and other aspects to analyze Xiangxiang rural tourism resources and rural tourism market;Then,on the basis of mastering a large amount of the first data,SWOT analysis is carried out on the advantages,disadvantages,opportunities and challenges of rural tourism detail in Xiang-xiang,and its natural resources are rich,the location advantage is obvious and the development is rapid.But also the lack of scientific planning,the development of chaos disorder;government policy support is not enough,the management system is backward;rural tourism products lack of individual depth;lack of rural tourism professionals;lack of basic support,facilities,construction and other aspects of lag.The disadvantages need to be resolved.Therefore,the final proposed constructive ideas and countermeasures,that is,to clear ideas,good planning;to strengthen the government policy guidance,standardize management;to the depth of the development of rural tourism products;to introduce rural tourism professionals,strengthen personnel training;Improve the rural tourism infrastructure conditions,as soon as possible to open the rural tourism development of the new situation for the tourism economy in Xiang-xiang,and the whole economic development to provide strong support for the city's rural tourism development provides a new way of thinking.