Xinyu Iron And Steel Co., Ltd. Marketing Strategy

Marketing is an exchanging process by which the concept, pricing and retail of commodities, service and originality are planned and performed to realize the goals of individuals and organizations. Marketers lure the willing response from the target market using lots of means, which are contained among the marketing mix. Usually the market mix is made up of the 4 "p": product ,price, place and promotion. Following the speeding up of the economic globalization, the competition for the domestic and international markets is inevitable between the steel industry of our country and the other countries and regions. We should be conducted the enterprise marketing, paying attention to the balance of production and sales, market share and economic returns. Endeavoring to seek for win-win cooperation with the enterprises in the same sector within the region, as well as with the customers, Xinyu steel and Iron Company Ltd makes itself do a good marketing by means of its characteristic marketing. Its characteristics mainly: the first, one price for one week; star rewarding measures; the third, information strategy; the fourth, win-win strive; the fifth, conquesting customer by credit. Through analysis of marketing mix of Xinyu Steel & Iron Co.,ltd, we find the characteristics and advantages of it, and meanwhile pointedly raised some feasible suggestion and solution according to the new market environment. Main solutions: 1. marketing strategy of famous brand 2. one-to-one marketing mode 3. innovation of distributing channels of enterprise 4. improvement of customer relationship management...