Eight Steel Iron And Steel Company Of Baosteel Group Marketing Strategy Research

In this paper, Article adopt modern marketing management theory, comprehensive utilization of enterprise strategic management theory, the global steel industry production into and output, after sales and marketing, the domestic steel development history, analysis of its product and marketing competition, the steel company of baosteel group, the seat of the external and internal comprehensive governance environment, the influence factors such as mineral resources share carried on the thorough analysis and research, the market segmentation, determine the marketing target market, steel market to eight steel company of baosteel group marketing mix strategy planning in the future。This article first introduces the construction of modern marketing management is a comprehensive and systematic marketing management renovation project, the development of iron and steel industry and infrastructure of the country and the industrial development speed has a strong affinity. According to porter five model, to our country iron and steel industry performance limitations and eight steel company analysis of the current marketing strategy; With PEST methods to analyze the production capacity of the crude steel demand, steel, iron and steel, crude steel per capita indicators, aggregate demand, the five northwestern provinces steel market marketing competition; Steel company of baosteel group, the SWOT analysis. Analysis of strengths, weaknesses, opportunities and threats of the industry; Pointed out that the enterprise will be scientific and technological innovation, and promote the rapid growth of marketing force, the formation of competitive products, and the channel, product, price, promotion, marketing mix strategy four aspects has carried on the long-term planning, baosteel group, eight steel company marketing strategy and specific measures.