A Steel Marketing Environment And The Countermeasures

Modern steel and iron middle trade enterprise environment changes rapidly, the gain middle price difference profit procedure already could not meet the modern steel and iron trade need,only depending on buy or sell,. The whole level of steel and iron profession development enhancement is the key aspect that affects the steel and iron trade enterprises, concrete manifestation for steel and iron production enterprise's marketing policy, to own marketing channel, agent's request; the terminal user of steel and iron product to settle accounts, the product quality, the physical distribution as well as the correlation service for own goods supply enterprise's finance and so on set a higher request. In addition, the steel and iron trade profession develops fast to the specialized direction, like processing trade, physical distribution, service as well as customer relations maintenance and development, whole external performance for competition degree day by day intense.In these change process, needs the steel and iron trade enterprise to realize the environmental variation direction promptly, adjusts own marketing strategy, the accurate assurance profession development opportunity, develops diligently to the steel and iron specialization trade direction. The steel and iron trade enterprise implements the specialized management, should act according to company own characteristic, synthesizes to the steel and iron product production technology, middle trade channel, customer relations management, characteristic specialized analysis methods and so on service marketing; Can to company's superiority, the inferiority, the opportunity and the threat carries on the comprehensive appraisal; Forms the company the core competitive power, defeats the competitor.Regarding mainly is engaged in the steel and iron middle trade the company, the marketing strategy is the A Corporation strategy core content. This article according to this company the state-owned enterprise and the war industry trade background, unifies the steel and iron profession trade present situation, has carried on quite comprehensively, the accurate analysis using the modern marketing theory to A Corporation, proposed conforms to its characteristic related marketing strategy. First analyzed the A Corporation management and operation present situation to carry on the quite comprehensive introduction, had pointed out faced main question; Then the quotation and this article study the question correlation market marketing the theory, to the steel and iron profession middle man, the marketing channel and so on carries on the concrete elaboration; After then has analyzed the A Corporation marketing macroscopic environment as well as the correlation opportunity, carries on the SWOT analysis, proposed the A Corporation correlation marketing strategy choice as well as the reason; Finally has formulated the corresponding countermeasure proof as well as the marketing strategy actual effect to the feasibility as well as the suggesting.