Study Of The Environmental Analysis Of Large-scale Steel Distribution Companies And Marketing Innovation

China iron and steel industry gain great progress attracting worldwide attention since the P.R.C. was founded. Especially since the reform and open policy has been executed. But, it has a lot of problems. It cannot suit the change of the market, for the development time of iron and steel industry of our country is too short and it only has a history of more than 50 years along with the long-term operation under the plan system. The object that is studied by this paper is one of the large-scale iron and steel circulation enterprise of our country. Comparing with the iron and steel industry home and abroad, then still exist a very big gap on market research, marketing method, marketing network, customer management and service etc.This paper starts with the present situation of our country's generative iron and steel enterprises, analyzing the shortcoming of the iron and steel circulation enterprise about marketing idea, the method, the network and the sale service, and puts forward the corresponding marketing strategy.The article is divided into six parts:First chapter: After described the background of the large-scale iron and steel circulation enterprise, putting forward that the iron and steel still is the fundamental raw material for industries, pointing out the importance in national economy and analyzing the characteristics in iron and steel product market.Second chapter: Emphasizing on the business environment of the iron and steel circulation enterprise in our country, analyzing the environment all–roundly from the two aspects of both domestic and exotic economic surroundingsThird chapter: Starting with the revelation of innovating marketing...