Co., Ltd. Inner Mongolia Baotou Steel Gangliangufen Marketing Strategy Research

Content :The steel industry of China was given a great impetus with the scale -up of the investment in fixed capital and real estate, and the domestic demands for steel was maintained a growth rate of 20% during the past year. Additionally, it was just the recovery period of global steel industry, so the price of steel was rising continuously.With more and more steel works and technical innovation projects putting into construction in 2003, China's steel industry will increasingly step into a hard time of sharp competition and oversupply. In the next few years, the inflation speed in production capability of steel will be more quickly, and which is especially reflected in private enterprises. The advanced mechanism system has brought them obvious advantages of low cost, high efficiency and complete encouragement system. Therefore, under the current circumstances, the Steel Union Co., Ltd should properly adjust its marketing strategy according to the changes of the market and investment main body of the steel industry.In this paper, starting from the analysis on the current situation, economic characters and competition of the steel industry, and with his notice to the boost of the private investment in steel industry, the writer makes a detailed SWOT analysis for the Steel Union Co., Ltd. Based on the above analysis and integrating the marketing character of steel products, the paper makes a deep study on marketing strategy of Steel Union Co., Ltd , and presents what kind of marketing management system should be established in such a more and more competitive condition.