The Study On The Impact Of Steel Futures Listed To HBIS Sales Cororation Marketing Strategy

Steel industry is the pillar industry of China's economic ,is an important symbol of the national economic and social development level and overall strength, play a pivotal role on the process of industrial modernization in China. However, as the world's largest iron and steel production, consumption and trade power, China is far obtained with the corresponding right to speak of international steel prices and iron ore pricing, and has not a enterprise whicht able to occupy an important position in the international steel market. Therefore, based on macro and micro levels of demand, the Chinese government related departments was public listing of the rebar future and the wire rod futures in the March 27, 2009 at the Shanghai Futures Exchange.HBIS is the largest steel enterprise in China which combined by Tangshan Iron and Steel Group and Handan Iron and Steel Group in 2008. Its steel output was 40.27 million tons in 2009 and ranked the second in the world. HBIS Sales Corporation is responsible for the marketing of all products, in the face of steel futures to bring all aspects of marketing impact and influence, need to make further detailed research and analysis, and to take appropriate countermeasures.This article through to the background on Chinese steel futures listed, the current domestic and international steel market, the marketing model and structure of HBIS thorough analysis, the research on futures listed steel HBIS sales corporation impact and influence, and then targeted to HBIS sales corporation marketing model and structure of the corresponding adjustment are analyzed and Suggestions for HBIS sales corporation, and finally improve market influence and competitiveness, for increase and create efficiency, in order to realize HBIS annexation integration and development, expansion and become a world-class large steel enterprises make efforts.