Research On The Ways Of Training Personnel Training

With the development of knowledge economy era, the training and development is the important module of enterprise capital development, especially the training of core staff is particularly important for enterprise. The marketing personnel training transfer effect directly affect the market share and profit of enterprise. The training transfer effect is the measure of marketing personnel training, and training transfer effect is influences by the migration pathway.This article selects the marketing personnel as the core staff of enterprise. Based on the training factors affecting migration theory both at home and abroad, to determine different levels of marketing personnel training content through expert interviews. Combination of the questionnaire data by marketing personnel from insurance industry and testing industry, to explore the ways of marketing personnel realizing the training transfer.Through expert interview to determine the marketing personnel training content is as follows: the enterprise culture, enterprise development strategy, enterprise organization structure, career path for employees, the products 、 business and knowledge of enterprise, marketing skills and management skills.Based on the questionnaire survey result of the marketing personnel training migration pathways’ importance and regular, the main conclusion of the article is about the main way of implementing training transfer. The important training transfer way of enterprise culture is about teacher’ attraction to employee. The important training transfer way of enterprise development strategy is about enterprise development strategy implementation training migration. The important training transfer way of enterprise organization structure,is about the close degree between the departments of enterprise organization structure and marketing staff. The important training transfer way of the career path for employees is about the career development platform for the marketing personnel. The important training transfer way of the products、business and knowledge of enterprise is about the correlation between training content and training students’ performance level. The important training transfer way of marketing skills is about relationship between the training environment and the actual work environment.The important training transfer way of management skill is about the job opportunities of application management skills.This article is on the research of the marketing personnel training migration way, on the one hand, it can improve the enthusiasm of enterprise marketing personnel to participate in training,on the other hand it can help enterprises to achieve maximum training effect, and it make training to employees and companies grow together and development.