Strategic Research On A Colorcoordinator Train Companys Internet Marketing

A company is China Fashion Colour Association color coordinator training organization,undertakes in Beijing. China colour collocation division of training authentication work. In recent years, due to competition in the electronic commerce and the network marketing aspects of the increase, which affect the company A colour collocation of A student and teacher training company's turnover of ascension that market matures met problem. Based on A company's existing situation, and puts forward A company existing network marketing strategies to solve the current optimized, the performance of A company facing the plight of ascension.First of all,according to domestic colour collocation t present situation, the union network marketing and marketing 4ps theory brief explanation. Second, through to the company A SWOT analysis, network marketing, found A company network marketing deficiency, and make STP analysis of A company.Finally, combined with A company network marketing strategy to adapt its own situation, this paper proposes A new mode of:network promotion, soft rodman marketing, search engine marketing and experience marketing etc. Combining the 4ps theory from the product, the price, the channel, promotion four aspects to A company network marketing provides an optimized scheme. Finally, A company for the implementation of network marketing strategy, and puts forward Suggestions indemnificatory.The author in A company involved in the management and decision-making of the company and marketing planning, and through the website backstage data analysis and discussion of the A company acquired the original material. This study will help colour collocation teacher training institutions around the core and the target market management strategy to make the characteristics of network marketing strategy, teacher training institutions colour collocation has guiding significance for the development in the future.