Research On Financial Strategy Of Enterprise Transformation

Along with the increase of macroeconomic regulation and control strength, the development of the real estate industry is facing unprecedented and historical opportunities and challenges. The disadvantages of real estate industry’s typical heavy assets model have also been shown. On the one hand, integrating investment, construction and management mode will no doubt make real estate enterprises face enormous pressure of cash flow, and cause the real estate enterprises’financing bottleneck. And external management environment especially bank loan policies is not conductive to real estate enterprise financing. Therefore, if you want to develop in the competition of the real estate market and last rapid expansion, real estate enterprises should seek profit model innovation, "light assets profit model" become a hot direction of the transformation and upgrading of real estate.The real estate enterprises can take what specific financial strategy to transform asset light model, the solution of this problem for real estate enterprises to realize transformation has important guiding significance. To solve above problem, this paper use the grounded theory, and select vanke as the analysis object, collect the company’s main business and key financial data for ten years, analysis with the essentials of the transformation of financial strategy, so as to provide reference for other industry enterprises. Through the study of this problem, this article hope arousing more attention to the transformation of the real estate asset light mode, and improve the light assets profit model. The study found that the real estate asset light mode transformation at present can be mainly by using the Internet to broaden the financing channels, outputting brand and operational management capabilities for value-added services revenue. In addition, in the process of transformation, the enterprise cash flow structure is the key variables of financial strategy. Cash flow should be the core of financial strategies arrangement, enterprises’arrangement must be prospective and coordination. These are support strength of enterprise accumulation, integrate key resources and maintain stable operation.