Research On The Application Of The Profit Model Of Light Assets

The report of the 19th National Congress of the Communist Party of China proposed to "accelerate the construction of a powerful manufacturing country and accelerate the development of advanced manufacturing industry".China’s household electrical appliance industry is an important part of the manufacturing industry.At the beginning of the 20th century,with the rapid development of economy and the acceleration of urbanization,it has entered a period of rapid growth.However,due to the competition in the industry market,the withdrawal of favorable policies,the regulation of real estate policies,the adjustment of household appliance product structure,the arrival of the new coronavirus pneumonia epidemic,the development of the industry has slowed down.However,the traditional household appliance manufacturing industry in our country has more assets and high fixed cost ratio,so how to reduce operating cost to improve financial performance,how to maximize value by improving fund efficiency and how to improve competitiveness by mastering core resources is the dilemma of the industry.From the very beginning,G Enterprises has been deeply involved in innovative R & D,technological transformation,brand maintenance,marketing innovation and quality upgrading,which is the core of the light asset profitability model.G enterprises,as the standard enterprises of appliance manufacturing,are also exploring the profit model of light assets in part during the development of inspirational management.Although some results have been obtained,some deficiencies have been exposed,which have considerable reference significance for other enterprises in the industry.Taking enterprise G as the case study object,this paper first introduces the basic overview of enterprise G,the judgment of asset light profit model and the constituent elements in the asset light profit model,and analyzes the implementation scheme of the asset light profit model,including adhering to the development of core technology,adopting the "quasi Finance" model,continuously promoting the construction of sales channels,paying attention to improving brand value and brand image,etc,Then it expounds the impact mechanism of asset light profit model on the financial performance of G enterprise.Secondly,it evaluates and analyzes the application effect of G enterprise’s asset light profit model.On the one hand,it evaluates the vertical financial performance of G enterprise based on its financial indicators from 2012 to2020.On the other hand,it selects Midea Group and Haier,which are competitive in the industry,to conduct horizontal financial performance comparative evaluation,so as to comprehensively analyze the application effect of G enterprise in the asset light profit model.Finally,through further analysis,it is found that G enterprises have the following problems in the light asset profit model: first,the uneven development of profit level,second,the high financial risk,third,the low operating efficiency of enterprises,etc.For these three problems,this paper puts forward the following three suggestions: first,comprehensively improve the profit level;Second,reduce financial risks;Third,improve the operational efficiency of enterprises.