Research On The Transformation Of The Business Model Of Light Assets In Country Garden

In the past,China's real estate enterprises have adopted the heavy assets operation mode and gained a lot of benefits.However,the operation mode of heavy assets has a great demand for capital.At present,the domestic financing mode is not mature,which brings difficulties to the development of capital intensive real estate enterprises.In addition,the land cost of real estate industry in China is high,and the inventory pressure is large,so the profit space of real estate enterprises is much smaller than before.Because of these factors,China's real estate enterprises are facing a series of problems,such as the increase of liabilities,the increase of operational risk,and the unsatisfactory profitability.In addition,in recent years,in order to promote the steady and healthy development of real estate enterprises,the state has implemented a number of regulatory measures,such as strict purchase restriction and loan restriction policies.With the continuous changes of national policies and market environment,the past real estate development mode gradually can not meet its development needs,so some real estate enterprises began to find another way in the operation mode,which is that people put the investment perspective on light asset operation,because the mode has the advantages of low capital investment,high investment return,light asset form and so on.For real estate enterprises,light asset management is to find partners,reduce their own costs,carry out large-scale financing,help enterprises get rid of difficulties and improve their own value.This paper takes country garden as the research object of light assets operation mode.First of all,it analyzes the reasons for the transformation of country garden and the feasibility of the transformation of country garden.Then it analyzes the path of the transformation of country garden and the operation of light assets.The main path is to realize the light assets through cooperative development,build an Internet community service platform,activate its heavy assets,and implement the partnership system.In addition,this paper also analyzes from the financial point of view This paper analyzes the effect of light assets transformation in country garden from three aspects: financial characteristics,financial indicators and EVA evaluation.It can be said that the transformation of light assets in country garden is relatively successful.On the basis of case analysis,the paper puts forward relevant optimization suggestions and experience summary and draws relevant conclusions.Asset light operation mode is an ideal choice for real estate enterprises at present,but in the transformation,we need to consider our own conditions and have certain abilities,such as the ability to obtain resources,the ability to implement management,the ability to operate property,brand reputation,etc.At the same time,the transformation path should be comprehensive and specific,step by step,so that the transformation can be successful.It is hoped that this research can further improve the research in this field and provide reference for peers topromote the long-term development of this industry.