The Research Of Development And Design Of HOUMA International Logistics Park

Driven by the globalization and informationization of economy, modern logistics industry has developed from providing the traditional transport services for the society, to integrated logistics services based on modern technology, theory and information technology. As extremely important physical distribution infrastructure, Logistics park already became new tendency and the most important status in the present stage. As a result, building modern logistics park became the important theme of promoting the development of modern logistics in China. Compared with Europe, Japan and US country, our country's logistics park starts late, but develops fast, many type logistics park's localization and the software and hardware levels are dramatically difference, they lacking successful experience and disordered. Because of the late starting, small scale and weak economic foundation of Houma logistics development park in Shanxi, it has to be innovative enough in order to play an exemplary and leading role in the regional economy. This article based on the Houma logistics park's environment, through analyze marketing and logistics park design theory, in view of its situation at present, innovatively utilized the MSFLB model to carry on the logistics park's design and development model. This model is more systematic and comprehensive, from the aspect include Market study, Strategic Positioning, Function Design, Layout design and Business Plan to conduct the research of logistics park development and the marketing strategy, makes every effort to reduce the logistics park's costs and to increase the international physical distribution ability, otherwise, propose the multiplex management strategy aims at its characters. Its aim is provides the effective suggestion to Houma even Shanxi's international logistics park construction and development.By introducing the design and development theory, through analyzing Houma's logistics situation (including the inside and outside environment and problems), begins from the plan principle and the plan goal, has carried on the functional design, project layout, the progress arrangement, and has formulated development strategies including the development management model, multiplex management,and information platform development.