A Study On The Strategic Transformation Of Yangzhou Branch Of Construction Bank

The implementation of strategic transformation is the commercial Banks in the financial competition, financial disintermediation, interest rate marketization, financial environment, strengthen financial regulation, the development of information technology under the background of common choice.Approaches to business strategic transformation research is helpful to promote banking structural adjustment, boost bank overall business strategic transformation, to build customer marketing platform, to achieve intensive market marketing, is conducive to consolidate the business advantages, emerging market areas, to build the future competitive advantage, is an important strategic measure to improve profitability.This article first analysis pointed out that the profit pattern of poor loan is contrary to the traditional model of commercial Banks, but as the interest rate marketization process to speed up, the rapid development of direct financing and financial disintermediation intensified, capital constraints, strengthening and diversification of customer requirements to the traditional commercial bank profit model and the market competition has brought the unprecedented challenge, the malpractice of the traditional business model.As the secondary branch of China construction bank, in addition to the traditional characterization with CCB yangzhou branch management strategy, strengthen centralized resource allocation strategy, leading the enterprising innovation strategy strategic advantages, such as its own resources endowment is the industry technology advantage, management ability, human resources advantages, intensive management level, etc.The necessity of strategic transformation and internal and external environmental analysis, this paper USES SWOT toward yangzhou branch of CCB business strengths, weaknesses, opportunities and threats of carding and identification, concluded that the CCB toward yangzhou branch of the business strategy should be taken to attacking OS strategy, CCB toward through business transformation strategy to consolidate and strengthen the competitive advantage in the future.Through the strategic transformation research approaches to business, hoping to promote the construction bank toward yangzhou branch business sustained, stable and healthy development, to maintain the CCB yangzhou branch regional competitive advantage, at the same time, yangzhou branch of CCB toward each basic line development business.