Study On The Microcredit Business Transformation Strategy Of GX Company

Following the rapid development of market economy and financial market,financial institutions and financial enterprises such as Internet finance have developed rapidly.Microfinance is produced and developed in the form of poverty alleviation.It is the first to provide the poverty alleviation fund to the difficult groups in rural areas,expand to the need of providing financing to small and micro enterprises,and provide financial services for small and medium-sized enterprises,accompanied by financial services.The development of financial enterprises and the market,after more than 20 years of development,has become a new financial tool,small loan companies are gradually moving towards the road of commercial development.The microfinance company,to a great extent,has solved the problem of the difficulties in the financing of small and medium enterprises in the current financial market.It has become an important channel for the financing of some individual businesses and small and medium enterprises.It has been highly concerned by the industry and the academia.It studies and guides the development of microcredit companies and analyzes the development of the industry.The internal and external environment,the marketing situation,the development trend and so on,have very important research significance for the microfinance company,and have certain reference value for the development of the financial industry.Shenzhen GX microcredit Limited by Share Ltd,founded in December 2012,is one of the first batch of small loan companies in Shenzhen folk Financial Street,and also a window star enterprise in the publicity of private Financial Street.This study takes GX microfinance company as a special study,and uses literature research method to study the current situation and marketing theory at home and abroad.This paper discusses the strategy of enterprise development,analyzes and analyzes the current situation of the credit business development of GX company through qualitative analysis,points out the existing problems in the development of credit business and analyzes the internal and external environment of the company,through the analysis tools of PEST and SWOT,and puts forward the company.The development strategy will be implemented in the transformation and development of credit business.Based on the development strategy,the STP strategic analysis is carried out,the market positioning,the analysis of the customer group,the positioning of the target market,and the implementation of the implementation of the new product,the promotion of internal governance,the strengthening of the team building,the expansion of the channel construction and the promotion of the competitiveness of the brand.The strategic measures for its development.This paper has an important practical value to solve the actual problems of GX company,and provides a certain reference value for the construction and development of the marketing market of the microfinance industry in China.