Study On The Transformation Of EPD Enterprise Strategy

The twenty-first Century is the era of knowledge economy, with the further deepening of economic globalization, the competition between enterprises is not only the domestic competition in the industry, will have to face the international competition. Electric power engineering market in China although has not open, but with the development of power system reform, the demand of power engineering industry to break the monopoly, introduce competition mechanism, the promotion of national electric power industry to promote the efficiency. The basic style in recent years, the power industry reform policy is to achieve the separation of government and enterprise, to optimize the power allocation of resources, to promote fair competition in electricity market. Especially in electric power design enterprises, more obvious changes have taken place in the external market environment and location, the adjustment of power engineering construction industry chain, the state compression energy consumption, to encourage energy conservation and environmental protection, that power market atrophy was apparent, new energy power generation of emerging, those with power survey and design for main business of electric power design enterprises are gradually to the change in the pattern of engineering consulting company, and gradually with the international standards.EPD enterprises as a Electric Power Design Institute of Thermal Power Survey and design business, its development is faced with the fierce market competition, see EPD enterprises are confronted with some difficulties in the development of the road from the overall project, such as small pieces of promiscuity, a large number of design projects, leading to high cost, increasing benefit, work efficiency is not high, in addition, insufficient technical strength, the existing professional staff has been unable to meet the current needs of the market, affect the foreign market development. So the EPD enterprise is facing the strategic transformation needs, through the transformation strategy, strategic adjustment in the development of EPD enterprise, the promotion enterprise core competitiveness in the market.This paper in the use of basic theory, using SWOT analytical method to analyze the EPD enterprises are facing the advantages and disadvantages, opportunities and challenges; using Porter’s five forces model analysis of EPD enterprise external competitive environment, from the aspects of political factors, economic factors, technical factors and social and cultural factors into the PEST analysis of EPD enterprise strategic transformation faced by various environmental factors based on that of the EPD enterprise transformation and development situation and strategic analysis, and the EPD enterprise strategic transformation of positioning, put forward the strategic transformation of the EPD company development planning, from traditional electric power Design Institute of change into engineering consulting company, and put forward the strategic transformation of EPD’s implementation plan and the safeguard measures.In this paper, using the method of literature and case analysis, combining the current development situation of EPD enterprises, puts forward the strategic selection and positioning accuracy, and puts forward the feasible development strategy implementation plan, will undoubtedly have a great realistic significance to the development of EPD enterprises, and the transformation strategy of domestic electric power design enterprises have certain reference significance.