Core Competence Rigidity And Overcoming

The concept of Core Competitiveness once been put forward, has been praised by lots of entrepreneurs. Core competitiveness is the core ability to make a outstanding enterprises. It is accumulated in the enterprises as they grow, and it is a strategic asset. Enterprises develop themselves by emphasizing the core competitiveness.However, the blind pursuit of core competitiveness really can make enterprises remain invincible? The core competitiveness has a problem cannot be ignored. That is core competitiveness can make the enterprise stronger, while it is provided with rigid characteristic sometimes. The core competitiveness rigidity problem will be highlighted if an enterprise blindly emphasizes it and ignore the change in the external environment. If the rigid characteristic cannot be overcome, the enterprise will be eventually ruined.Why the core competitiveness rigid happen? What kind of enterprises will show the more obvious core competitiveness rigid? What kind of serious consequences will be brought with the core competitiveness rigidity? How enterprise can avoid or overcome the core competitiveness rigidity?In this paper, the writer studied, sorting and refining the existing theories, summed up that the core competitiveness rigid is mainly caused by the path dependence, the organizational memory of corporate culture, the depth or the breadth that the core competitiveness in the organization, and the core asset specificity. The enterprise which begin the rigid of core competitiveness show obvious characteristics, such as ignored the world change, rigid thinking, too much emphasis on the goal, etc. Once the rigid of core competitiveness causes the enterprise firm failed, it is difficult to escape from the complete failure. The fundament is importance of innovation if an enterprise want to overcome the core competitiveness rigidity. A simple lack of innovation is not enough to solve the problem, we need to create the innovative atmosphere and ensure the long-term and effective innovation. It can continuously inject vitality to the core competitiveness.After the literature research, it studied with the CP Co., Ltd., as a sample, analyzes the causes of its core competitiveness, and the causes of the core competitiveness rigidity, and put forward the solutions. The solutions including adjusting the structure to justify of work flow and assessment indicators, improve the responsibility and profit structure, adjusting the senior leaders to improve organizational climate, creating the innovation enterprise culture to establishing innovation mechanism, providing the innovation incentive and training coordination to strengthen innovation ability. It is expected the through this series of measures, guide the organization to strengthen innovation ability, realizes the lasting innovation, which can help the organization overcome the core competitiveness rigidity problem and maintains the long-term competitive advantage.